Spezialisierung
International Marketing and Sales (IMS)

The IMS specialisation focuses on improving analytical and creative skills in order to solve global business challenges. Students are trained to identify consumer trends and based on these tendencies to create strategic marketing activities.

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Highlights

  • Real-life projects
  • International Competitions (L'Oréal Brandstorm Challenge, Sales Competition)
  • Industry Cooperations (e.g.: Samsung, Henkel, UPC)
  • Open Lectures
  • Company visits
  • CIMA Qualification

Berufsfelder & Karriere

  • Brand / Marketing Manager
  • Marketing / Sales Controller
  • Communications Manager
  • Marketing Consultant
  • Sales Manager
  • PR Manager
  • Media Planner
  • Customer Insights Manager
  • CRM Manager
  • Digital Marketing Manager

Lehrveranstaltungen

LEHRVERANSTALTUNGEN
ECTS
Applied Selling
4
Consumer Behaviour
4
Marketing Strategy and Planning
4
LEHRVERANSTALTUNGEN
ECTS
Marketing/Sales Controlling
4
Sales Force Management
4
Strategic Brand Management
6

Kontakt

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Mag. (FH) Elisabeth Steiner, PhD
Leitung Spezialisierung
+43/5/0421 2460
Eva Török Beisteiner
Mag. (FH) Eva Török-Beisteiner
Kontakt für Studierende
+43/5/0421 1320