City Campus Wissensturm ©Michael Weller
Dr.

Sarah Marth

BSc MSc
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Dr.

Sarah Marth

BSc MSc

Position

Leiterin Masterstudiengang Wirtschaftsberatung & Unternehmensführung
Wissenschaftliche Mitarbeiterin Institut für Marketing & Sales

Standort

City Campus Wiener Neustadt
Schlögelgasse 22-26
2700 Wiener Neustadt
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Publikationen

  • Marth, S., Hartl, B., Penz, E. (2022): Sharing on platforms: Reducing perceived risk for peer-to-peer platform consumers through trust-building and regulation. In: Journal of Consumer Behaviour / https://doi.org/10.1002/cb.2075.
  • Hofmann, E., Hoelzl, E., Sabitzer, T., Hartl, B., Marth, S., & Penz, E. (2022): Coercive and legitimate power in the sharing economy: Examining consumers’ cooperative behavior and trust. In: Journal of Economic Psychology / https://doi.org/10.1016/j.joep.2022.102565.
  • Marth, S., Sabitzer, T., Hofmann, E., Hartl, B., Penz, E. (2020): The Influence on Regulation on Trust and Risk Preference in Sharing Communities. In: Frontiers in Psychology / https://doi.org/10.3389/fpsyg.2020.01369.
  • Marth, S., Hartl, B., Hofmann, E., Penz, E. (2020): Motives for anonymous gift-giving and its beneficiaries. In: Advances in Consumer Research / https://www.acrwebsite.org/assets/PDFs/Proceedings/vol48.pdf.
  • Hofmann, E., Hartl, B., Sabitzer, T., Marth, S., Penz, E., Hoelzl, E. (2019): Regulating consumers’ contributions and usage of a shared good: An experimental approach . In: Wruk, D., Oberg, A., Maurer, I. (Hrsg.). Cambridge Scholars Publishing. Newcastle upon Tyne.
  • Sabitzer, T., Hartl, B., Marth, S., Hofmann, E., Penz, E. (2018): Preventing Conflicts in Sharing Communities as a Means of Promoting Sustainability. In: Sustainability / https://doi.org/10.3390/su10082828.