FHWN Campus Wieselburg

Michael Hollaus

BA MA
Michael hollaus

Michael Hollaus

BA MA

Position

Wissenschaftlicher Mitarbeiter Fachbereich E-Commerce

Standort

Campus Wieselburg
Zeiselgraben 4
3250 Wieselburg
Michael hollaus

Publikationen

  • Schantl, Julia/Hollaus, Michael (2022): Incentivizing Consumers Towards a More Sustainable Online Shopping Behavior: A Study on Nudging Strategies in B2C E-Commerce. In: 13th International Conference on E-Education, E-Business, E-Management, and E-Learning (IC4E 2022)/https://dl.acm.org/doi/10.1145/3514262.3514268. ACM. New York.
  • Sparber, Elisabeth/Hollaus, Michael/Fina, Robert (2021): Acceptance of Mobile Wallets in Mobile Commerce – an Empirical Study based on Austrian Generation Y. In: Proceedings of the 12th EMAC CEE Regional Conference.